Meta Account Executive Interview Questions

1.Tell me about a deal or campaign you had to turn around in a really short window — like days, not weeks. How did you decide what to cut and what to keep?

2.Tell me about a time you gave a client or colleague feedback they really didn't want to hear. How did you deliver it, and how did they respond?

3.Tell me about a time you pushed a client toward a strategy or product mix they were skeptical about. How did you make the case, and what happened?

4.Walk me through how you decide which accounts or opportunities to spend your time on when your book is bigger than you can fully cover.

5.Have you ever had a client push back on advertising on a Meta platform because of brand safety or social impact concerns? How did you handle it?

6.Tell me about a time you launched something with a client — a new campaign format, a new strategy, anything — before you had full confidence it would work. What did you learn, and what did you change?

7.A mid-market advertiser asks you to estimate how much incremental revenue they should expect from adding Instagram Reels ads to an existing Facebook-only budget of $50K a month. How do you think through that?

8.Estimate how many small business advertisers Meta would need to activate in a single mid-sized U.S. market — say, the Dallas metro — to generate $10M in annual ad revenue from that market. Walk me through your logic.

9.You're doing a QBR with a mid-market e-commerce client spending $80K a month on Meta. Their blended ROAS has been flat for two quarters while their competitors are growing. They're asking you to diagnose why. Where do you start, and what do you rule out first?

10.A CPG client wants to run a brand awareness campaign on Facebook and Instagram for a new product launch. Their CMO asks you to estimate the reach and frequency they'd need to drive meaningful aided brand awareness lift. How do you structure that answer?

11.Meta just announced a new ad product in your vertical — say, AI-powered creative optimization for retail clients. Your top three accounts are skeptical and don't want to be early testers. How do you build the business case to move at least one of them?

12.You're covering a book of 40 mid-market accounts. Your manager asks you to project which five accounts are most likely to grow by 30% or more next quarter. Walk me through exactly how you'd build that list.

13.If a mid-market retail client asks you to justify shifting 30% of their TV budget to Instagram Reels, what metrics and benchmarks do you lead with?

14.Walk me through how you build and manage your sales pipeline to hit a quarterly number. What does your week-to-week process actually look like?

15.A client's Meta campaign is delivering great CTR but their cost-per-purchase is 40% above target. What do you investigate first, and how do you fix it?

16.A brand advertiser wants to measure the true incrementality of their Facebook and Instagram spend but they're skeptical of Meta's own measurement tools. How do you structure that conversation?

17.You're managing a large e-commerce account spending $2M a month across Meta. In Q4, their ROAS drops 25% week-over-week going into peak season. What's your full diagnostic and response plan?

18.A direct-to-consumer brand is asking you to help them build a full-funnel strategy across Meta's family of apps. How do you think about allocating budget across Facebook, Instagram, and WhatsApp, and how do you sequence the funnel?

19.A small business client spending $15K a month tells you their Meta ads stopped working after iOS 14 changes and they're considering pulling spend entirely. How do you handle that call?

20.You've just taken over a mid-market account from a departing AE. The client's last three QBRs were missed, they have zero active campaigns, and your manager wants growth from this account by end of quarter. Where do you start?

21.You're 10 days from end of quarter. You're 15% behind your number and you have three deals that could close — one big whale that's gone quiet, one mid-size deal where legal is slow, and a smaller deal that's basically ready. How do you allocate your time?

22.A retail client asks you to set up a competitive test — running Meta head-to-head against TikTok for the same budget over 60 days. Your instinct is that the test isn't set up fairly and Meta will lose. What do you do?

23.You find out that a colleague on your pod over-promised a client that Meta's Advantage+ Shopping Campaigns would hit a specific ROAS target — and the client is now threatening to escalate to your VP after two months of underperformance. Your colleague has gone on leave. It's now your problem. What do you do?

24.A top 10 account in your book tells you they're restructuring their agency relationship — moving from an agency-managed model to in-house — and the transition will pause all Meta spend for 90 days. That's $600K in at-risk revenue. What's your play?

25.Tell me about a time you had to get a marketing or creative team to change direction on something they'd already committed to — because you knew it wouldn't work for the client.

26.Describe a time you had to bring a skeptical or disengaged executive at a client company back into a relationship that had gone cold. What was your strategy?

27.Tell me about a time you and your manager disagreed on how to handle a key account. How did you make your case, and what happened?

28.Walk me through a time you had to align multiple internal stakeholders — say, finance, legal, or product — to close or save a deal. Who was the hardest to bring along, and how did you do it?

29.Tell me about a time you had to tell a client that what they were asking for wasn't going to work — and you had to do it knowing they might take their budget elsewhere. How did you handle it?

30.Describe a time you were brought into a deal or account situation late — maybe because it had already gone sideways — and you had to establish credibility with stakeholders who had no reason to trust you yet. What did you do in the first 72 hours?